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Philippine Center for Investigative Journalism
The Philippine Center for Investigative Journalism (PCIJ) is an independent, nonprofit media agency that specializes in investigative reporting.
Party-list Political Ad Spending During 2019 Campaign Period
Cibac Party-list spend the most for political advertisements during the 2019 campaign period of all the party-lists running for a seat in the Congress. The party-list spent a total of P238,568,115 for 3,117 political advertisements, majority of which were spent on television ads. They had a total of 215 political ads on TV for 3,225 seconds, followed by 2,274 radio spots for 58,725 seconds. They had 128 ads on print. This is followed by ACT-CIS with a total spending of P162,592,589, majority of which were used in television with 137 ads for 2,955 seconds in total and 255 radio spots for 7,650 seconds. And they only had 2 print advertisements.
